Currently working at Fostr (an IDHL Connected Agency)
Profile
Introduction
I’m a UX/UI Product Designer with over 8 years of experience working across both agency and in-house environments.
I currently work at Fostr, part of the IDHL Group, designing Shopify e-commerce platforms for luxury, beauty, wellness and fashion brands.
My experience spans B2B and B2C e-commerce, digital experience platforms and marketing websites, with a strong focus on user journeys, conversion and commercial performance. I’ve worked on large-scale digital builds, iterative optimisation projects and long-term product improvements.
I’m comfortable owning projects from research and wireframing through to testing and refinement, working closely with developers, stakeholders and marketing teams.
Outside of product design, I have a strong interest in art direction, videography and photography, which influences how I approach layout, balance and visual detail in digital work.
Client highlights
Watches of Switzerland Group
Hallam Agency
Case studies
Discover the portfolio
Explore detailed, comprehensive case studies from both agency and e-commerce environments, highlighting my approach and solid outcomes.



