Biography
I graduated from Leeds Metropolitan University with a BSc in Music Technology. However, life took a different path.
With over 8+ years experience, I’ve created intuitive digital experiences within luxury e-commerce as well as agency side for clients in varied sectors such as education, sport, utilities, retail, construction, manufacturing, IT, healthcare and more. I gained ample experience with art, photography and videography direction while working agency side, and flourished doing so.
Currently, I’m working within e-commerce for the UK’s largest retailer of luxury watches and jewellery – The Watches of Switzerland Group, which comprises of Goldsmiths, Mappin & Webb, Watches of Switzerland, Mayors, Betteridge, Analog:Shift, and Hodinkee.
I’m passionate about creating simple, intuitive and engaging designs that solve real problems and improve people’s online experience. I’m proficient in creating design systems, wireframing, user research, usability testing, and analysis to make data driven decisions and not assumptions. Other knowledgeable skills include web design, UX/UI product design, A/B testing, user testing, using heat maps, surveys, and UX metrics.
I thrive working in strong collaboration with other designers, developers, testers, project mangers and stakeholders as well as working independently.
I believe communicating design work is crucial for translating concepts into results. Being able to effectively present work and articulating ideas ensures stakeholder buy-in and helps understand the design’s intent. By being able to skilfully handle feedback, ultimately these communication practices lead to refined designs and improved final outcomes.
I’m always looking for new challenges and opportunities to grow as a designer to help build, contribute, and be a part of new, innovative digital products and services. I have an interest in business and commercials, and the way ideas turn into real-world products and services. I’m curious about how companies operate, from the big decisions down to the smallest details.
I appreciate gripping TV series and movies, both with a thoughtful story line. My background is in music — a drummer at heart, learned guitar previously, but currently learning piano and how to sing. I appreciate a city break, country escape, being outdoors hiking, as well as having a hobby in various photography styles including portraits, lifestyle, architecture and culture which can be viewed here. During 2017 I took two months to travel South East Asia where I kept a diary, and created an online visual documentation of the trip which can be viewed here.
Feel free to connect, message or pitch to me via LinkedIn.
Case studies
Agency & ecommerce
Over the years, my agency work has enabled me to establish a keen interest in art, video and photography direction as well as build some wonderful online website experiences.
Transitioning from a traditional digital agency focusing on multiple client types, to in-house within retail and e-commerce has enabled me to understand online shopping purchasing habits and adapt experiences for the luxury client.